Melissa WardDon’t you hate it when you intend a campaign to be cute and quirky, but then it just gets … weird? In this episode of “What Were They Thinking?” Melissa watches a new ad spot for Santander Bank and is left wondering about the creative choices that were made.
Melissa Ward
Melissa Ward is the Managing Editor of BRAND United and Target Marketing. She's been covering marketing creative for over a decade, and is best known for her series, “What Were They Thinking?” which looks at the good, the bad, and the downright bizarre of marketing.
