Melissa WardThere’s a lot of buzz around Papa John’s, but thankfully it has nothing to do with previous leadership woes. In this episode of “What Were They Thinking?” Melissa looks at a U.K. campaign from the pizza chain that focuses on helping the bees by offering wildflower seed giveaways, promoting donations to Bumblebee Conservation Trust, and creating the Beezza.
Melissa Ward
Melissa Ward is the Managing Editor of BRAND United and Target Marketing. She's been covering marketing creative for over a decade, and is best known for her series, “What Were They Thinking?” which looks at the good, the bad, and the downright bizarre of marketing.
