Melissa WardIt’s a classic case of reverse psychology … that’s going to get people fired up. In this episode of “What Were They Thinking?” Melissa shares the Knock the Vote campaign from Acronym and Nail Communications, using a slightly different tactic to “encourage” Millennials to show up at the polls on Nov. 6.
Melissa Ward
Melissa Ward is the Managing Editor of BRAND United and Target Marketing. She's been covering marketing creative for over a decade, and is best known for her series, “What Were They Thinking?” which looks at the good, the bad, and the downright bizarre of marketing.
