Melissa WardA free burger can make almost anyone happy. In this episode of “What Were They Thinking?” Melissa has vacation on her mind, and Burger King knows just how to help her out. Partnering with agency Buzzman, Burger King Belgium created a saucy out-of-office email message generator that brags about your trip to colleagues stuck in the office, while offering them a consolation prize.
Melissa Ward
Melissa Ward is the Managing Editor of BRAND United and Target Marketing. She's been covering marketing creative for over a decade, and is best known for her series, “What Were They Thinking?” which looks at the good, the bad, and the downright bizarre of marketing.
